We prescribe the right approach to maximize CX ROI

What are the issues and opportunities, points of pain, and what do you AND your customers want your business model to be? We listen, diagnose, and then apply the right approach to deliver solutions that grows customer and employee engagement, oh and yes...PROFITS!

CX: Net Promoter Score

The Net Promoter Score, or NPS®, is based on a simle concept - every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How likely is it that you would recommend [your company] to a friend ? — you can track these groups and get a clear measure of your company’s performance through your customers’ eyes. NPS® is one of the 8 types of experience measure we can help you implement, train, and coach to.

ALL: Service Profit Chain

The service-profit chain is an enterprise model which links profitability, customer loyalty, and employee engagement to sales and service delivery. The links are: Growth is an outcome of customer loyalty. Loyalty is a result of customer satisfaction. Satisfaction is influenced by the value of services provided. Value is created by engaged Employees. Employee engagement results from high-quality support services and policies that enable.


SERVQUAL is used to measure and manage service quality by measuring customer expectations of service quality in five dimensions, and their perceptions of the service they receive. When customer expectations are greater than their perceptions of received delivery, service quality is deemed low.

CX: Zaltman Metaphor Elicitation Technique (ZMET)

ZMET is elicits both conscious and especially unconscious thoughts by exploring prospects and customers non-literal or metaphoric expressions. Its an approach we use when we want to understand what customer are experiencing. Most of what influences what we say and do occurs below the level of awareness and ZMET helps get at hidden emotions about what people don't know they know."

ALL: Business Model Canvas

The Business Model Canvas is a strategic management and lean start up template for developing new, or documenting existing, business models. It includes the value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs. The framework is especially useful in documenting stakeholder requirements and testing priorities vs. total enterprise needs.

SE/SD: Top Line Growth Six Sigma

"Top Line Growth" six sigma integrates brand, marketing, sales practices, and service delivery into a "Design for Six Sigma" approach to adapt core business processes to better meet customer and employee requirements. It has been road tested in everything from the Bank of America/FleetBoston merger, to the "go-to-market" changes for AT&T small business, to enabling Small-to-Medium Enterprises to segment and deliver growth.

Create Something Unique Without Limits

Making simple changes without touching code, like adding your own logo,
changing to an alternate color style, adding Google Analytics code, experience creative freedom with DMS.


Lines Of Code


Coffee Cups




Video & Image Parallax Backgrounds.

Step 1

Open the PageLines front-end editor and add a canvas section.

Step 2

Upload your background video .mp4 file or image for your parallax background.

Step 3

Customize settings and save, you've just made a section in under 10 seconds!

Over 360 Icons

You can insert icons anywhere you want via the built-in Font Awesome icon options.
Font Awesome gives you scalable vector icons that can instantly be customized size,
color, drop shadow, and anything that can be done.

Stunning Typography

Want to adjust fonts? You can easily switch fonts for all text elements through the options panel
Choose from 600+ free Google web fonts, Each font comes with preview.

Take Your Site Everywhere

All page layouts are flexible in various mobile devices. All elements are enhanced for Retina displays.

Pro eCommerce Out of the Box

DMS comes with full eCommerce support right out of the box!
No need to mess with styling to fit your site perfectly.

Put Videos Anywhere!

New in DMS2, embed any number of videos into your pages.
You can choose any column width and also display self hosted html5 videos


Support & Updates

We care about our customers and provide support and updates with our product.
You can make sure you are running the latest version with the click of a button with the PageLines Updater.

Even More Features

iBlogPro's usage is intended to be hugely diverse. This Theme is packaged with custom sections that enhance the functionally of DMS and extend the possibilities.